Zimmerman Architectural Studios wanted to add some winter magic to our logo. I replaced the vibrant Zimmerman Orange with a frosty blue to make everyone feel the chill of winter through our logo. In years past Zimmerman has been known to use 3-D and raster effects to bring seasonal excitement to their logo, but this year I felt it was important to go a different route. Creating vector snowflakes gave Zimmerman the ability to more easily apply their winter wonderland logo. The logo garnered great attention on social media and in sent a buzz through the office.
Along with the winter wonderland logo I helped to brainstorm and create a New Years greeting to share with social media and our email list. Celebrating the end of 2020, Zimmerman wanted to send the year out with a BANG! Zimmermans iconic color and building is featured as the center and heart of Milwaukee.
