Target Animation

AffectEffects animation exercise

Advertising, Graphic Design, Illustration

The ask for this assignment was to create an animation in After Effects. Inspired by everyone's favorite retailer, I based my animation on a typical Target run. I was sure to include all of the essentials, most importantly the Yes Way Rose. A big challenge for this assignment was created objects that looked dimensional and real without too much detail. I built all of the pieces in Illustrator and brought them into After Effects where I synced them up to some fun Target vibey music. The music, movement, and branding make this project really feel like something we would see on Target's website or social media.

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