The goal of this assignment was to help the Midwest favorite, Sprecher Brewing Company, to develop updated advertising strategy for their new product Energy Root Beer. In groups we engaged in countless hours of research, interviews and questioners to develop an appropriate strategy. Our tasks included preforming a situational analysis. As well as developing a PESTLE, a SWOT Chart, a creative brief, advertising and communication strategies, media strategies, and even a budget allocation. We were able to develop some great suggestions for them to help make updates to match the vibrant and energetic new addition to their selection of product.
With the help of my team we were able to realize a vision for what we believed Sprecher should advertise Energy Root Beer as, part of my job in the group was making that vision come to life. Scroll through this project to see what I was able to develop with the help of my team.
Below: A magazine ad, our group found in market research that Sprechers Target audience does in-fact still enjoy print materials. So what better place to make them familiar with the new product.
Below: A coupon to accompany the magazine ad, we found that Sprechers target audience is motivated to buy new things when they are on sale or they can get a deal.
Above: Proposed Influencer social media marketing
Below: Actual Sprecher Brewery social media post
